No, it's not the fact that it's the prelude to the Georgia/Alabama game. It's that Southern is bringing their world-renown band, often called "The Human Jukebox", with them. If you've been to a New Orleans Saints game or a Super Bowl you may have seen them. A sampling of the Jukebox's work:
Admittedly it's not the biggest draw, but I'll take anything that puts butts in the seats for a cupcakey non-conference showdown. Until later...
Go 'Dawgs!!!