Nine months ago, the SEC and ESPN agreed on a $2.25 billion media deal that seemed to promise coverage of just about anything donning the conference seal.
Nine months in, the deal has underperformed. . . .
In the deal, sweeteners thrown in included additional coverage for Olympic sports such as baseball, softball (which, oddly, will not be played in the 2012 Olympics), gymnastics and volleyball.
Even if such coverage was promised — and even if such coverage was aired somewhere across the ESPN universe — has anybody noticed? . . .
By the time you get down to watching games live on ESPN Classic, something doesn’t feel right. . . .
But in the other areas, what has the deal done? What about the Olympic sports?