FanShot

Georgia Football Wastes No Time Promoting Richt's New Deal

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This is the mock ESPN cover shared by the official UGA football Instagram page this afternoon following the announcement of Coach Richt's new contract. The message to recruits (and their parents) is pretty clear, and I think pretty effective. Stability. Family. The Georgia Way. Recruiting is sales, and selling is about branding. Mark Richt's brand got a little boost on Wednesday.