My whole life our culture has been obsessed with what things will look like in the future, but all we have to go on is artists’ concepts and what we see in the movies. Everyone seems to think that a time is coming just over the horizon where art, fashion and architecture break free from stodgy, rigid geometric shapes and patterns in favor of a more sinuous, organic motif. The late 20th/early 21st century has been a race to see who can get to the future first; that is, who can get to what we think the future will be. As if we will be so glad to cast off the tried-and-true liveries of today.

On the other hand, maybe Nike is trying to bring the new look to a big name like UGA to gain a marketing and competitive advantage, if only in people’s minds. The slightly subdued, off-hue primary colors combined with the nearly-featureless monochrome uniform might be an attempt to make the wearers look faster, as if they are slicing through the air over the ground. Nothing there but a red blur. It may or may not work on the field, but it needs only work in athletes’ and sports fans’ minds.

Either way, I’m not a fan.

Guys quit complaining its no like we are changing to this permanent and it’s not a gimmick we didn’t ask for this you play in this game you do what Nike pays you to do we all love our traditional uniform but guess what it’s not about what we want or like it’s about our players and they all loved it so shut strap up and let’s tear the broncos a new one on sept 3rd GO DAWGS

If the UGA uniforms are this bad, I sure hope Boise State’s are even worse (I’m sure Nike’s designers put a nod to their blue turf in them.). If Nike doesn’t do random drug tests on their employees that design uniforms, they need to start doing so.

On the other hand, it could be worse. Look at some of the abominations Reebok has produced for NHL teams using their Edge uniforms…..

as long as we come out to kick some butt come september 3rd. Besides, High School recruits are gonna love these things, and I’m sure they’ll look a lot better on the field, especially if it involves John Jenkins on top of Kellen Moore!

The fact that Nike makes these decisions, even with UGA approval, drives me crazy. We are held captive by their non-traditional stylists who have NO respect for our traditions. We have worn red helmets for almost 50 years. That earns us the right to say to call them a tradition.

Imagine a beautiful, Pininfarina designed red Ferrari. Now imagine a bunch of knuckleheads trying to "improve" the look by taking some of the critical design elements away from the car. THAT is what Nike has done to Georgia for the game against Boise State.

We have one of the best color schemes and uniforms in all of college football. The cap backwards crowd at Nike has taken our tradition and turned it on its head.

Alabama’s Pro Combat uniforms had subtle changes that honored the team and its history. We do not get that type of respect. Instead, we get a weird red stripe on a silver helmet with a futuristic red jersey with red pants. Where is the black, silver and white?
  
We will NOT look like Georgia when we play Boise State in front of a national television audience. We look more like Arkansas, Fresno State or Utah with their solid red helmets with no stripes. I cannot believe our new AD agreed to this.

And for those of you who say who cares or that the players are excited, sports marketing matters and who cares if the players are excited, will these drastic changes make them play harder now? What, playing the first game of the season against a ranked opponent wasn’t enough? Oh, you needed an urban looking football uniform to REALLY get you pumped and ready to play? Never mind that many of us in the stands would have given virtually anything to play ONE DOWN for the University of Georgia.

Tradition. Pride. Excellence. These words mean nothing to Nike. The words for them are "Cool," " Sick," and of course, "Awesome!"

What are are talking about? Your scatalogical reference is, like these gimmicky uniforms, an inexcuseable vulgarity.