Yet Another Take On The Revolution That Wasn't.
If you just look around the internet this morning you will find all kinds of savvy takes on conference expansion, or the lack thereof. A few points which I am sure others are making, but which I haven't read yet:
- Dan Beebe deserves a huge apology. I am among those who owe it to him. Yes, the Big XII in continuing under an uneasy truce (more on that later), but it abides nonetheless. Under the circumstances that's about all you could ask of him. Unless you're anybody in the conference other than Texas or Oklahoma. If you're Baylor, for example, you now reside in a conference where the revenue pie might be larger, but will definitely be cut into fewer slices. You also don't have to worry for the foreseeable future about whether you can secure that coveted invite from the MAC, NAC, WAC or soon to be formed Paddy-WAC, which will consist entirely of schools on the great plains founded by Irish immigrants. While Beebe won't leave the office as King of the World, he's not a deposed tinpot dictator trying to decide whether he wants it in the heart or the head, either. He'll live to fight another day.
- Texas A&M's Power Brokers are Longhorn-Whipped. That gal in Austin just keeps mistreating them, but they cannot figure out how to make sense of their existence without her. So while she's out shopping for designer handbags on South Beach, Gene Stallings and the boys will be working two jobs to pay the bills and continuing to ignore the overtures of the cute girl from accounting, who's been urging him to leave the shrew for months now. Texas A&M to the SEC would have been about branding. About being the only school in the richest state in the nation for high school football talent who could dangle trips to Death Valley and The Swamp in front of recruits, rather than jaunts to Manhattan, Kansas and Ames Iowa. Risky? Hell yeah. But with the potential to once and for all step out of UT's shadow. Admittedly, I am an outsider to that relationship. But I believe that the Aggie decision makers just botched what will come to be looked at as the most significant decision in the history of their sports program. Seriously, Texas A&M's brass just made a move that will not only lock them into little brother status, potentially for 15-20 years, but actually made Texas a bigger brother than it was before. A brother who will likely now have his own television network. For a while it looked like that outfit was run by a herd of bulls. In fact it appears to be a committee of steers.
- This is the definition of an uneasy truce. Something tells me we have not heard the last whispers of the Big XII's demise. Oh, the new TV money will make everybody happy, but it's only a temporary solution. Cocknfire hit the nail on the head: the original problem was Texas having too much gravitational pull in conference affairs. With Nebraska and Colorado gone, that pull is now stronger than ever. The BIG XII's new TV deal is likely to be a longterm arrangement, designed to keep everybody quiet for the foreseeable future, at least if Dan Beebe and the conference brass have anything to say about it. But there's very little in this new longterm deal that promotes the longterm health of the Big XII Conference. The thing's not dead yet, but that doesn't mean it's not still in need of a life-saving kidney transplant, for which the only matching donor was Gary Coleman.
- Bill Byrne may find that the pride of Aggieland is really a pride of hungry lions. Many A&M fans are furious and want SEC-types to know that this was not their doing. Athletic Director Bill Byrne apparently spent perhaps the most critical weekend of his tenure on vacation in Idaho, not in College Station. To me this means that either a) Byrne was shoved aside and is basically powerless, so that his presence wasn't missed or b) intentionally chose to be away at a time when he could have exerted some real power. Either way, former Michigan AD Bill Martin likes the cut of that fellow's jib. But you can bet this incident will not be forgotten around east Texas as quickly as it will in some other places.
I'll be back later this week with some recruiting coverage and absolutely no mention of the Pac-Televen, the Big Ten plus Two, or the Big XII-II. Which at this point is fine by me. Until then . . .
Go 'Dawgs!!!
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Big 12 TV Deal
Kyle,
I still struggle to understand how the Big 12 TV deal is going to be a “home run” for all the schools. Even though the TV market was small, the conference lost a regional/national powerhouse (Nebraska) and the Denver TV market (Colorado), which is a fairly large market. Essentially, they’ve lost two of the better teams/markets and are now left with Kansas, KS State, Iowa State, etc. and no conference title game, which had to be a big revenue generator. Sure, Texas will come out just fine with their own TV deal and uneven revenue split slanted in their favor, but I have a real hard time believing the schools (other than TX and OK) will earn $14M to $17M per team annually with a new TV deal. Not sure how the numbers add up, but maybe I’m being skeptical.
by ugamaninbig10land on Jun 16, 2010 1:41 AM EDT reply actions
Spot on
As an Aggie alum who is seriously considering giving up on A&M sports, I am just absolutely gutted.
I think the passion of the A&M fans around this has surprised those in power in both College Station and Austin. To be truthful, I would not be nearly as upset if the pie was divided evenly among all schools in the Big 12. A&M as a university has grown up and is ready to stand on its own. The SEC offers the best deal we will ever get, and it is a mistake of epic proportions that we did not go renew our rivalries and relationships with the schools in the SEC.
The other major factor is the marketing angle. The SEC takes care of its own. It does not go out of its way to deride any individual members and works hard to display them all in a positive light. Texas owns the media in Texas and the spin is so big right now that if it were a tornado it would be classified as a F5. “Texas saves the Big 12”, “Texas saves the day!”, etc, etc. Truth be told, A&M’s decision to not go with the other schools to the Pac 10 is what saved the Big 12. However, Texas dictates the tone of the media and it will all be pointed to put Texas in a positive light. Anyone and everyone else will be cast in a negative light as much as possible.
Hopefully, our leadership at A&M will pull their head out of the sand and take a chance at improving our athletic situation before it is too late.
I feel your pain @cjmace
I don’t see how moving to the SEC would have helped you guys on the field immediately, but I think long term you guys had the potential to make some noise. I myself always wondered why some of the other Big 12 schools held Texas in contempt under their breathes, now I see why. As for how the schools will get 14-17 mil, I just read that ABC-ESPN will just take the revenue ddue to Neb-CU and the championship game and split it ten ways. The other thing is that the Kansas schools, ISU, Baylor, and Mizzou are going to take their share of the Neb-CU penalty money and give it to Texas, OU, and aTm (leaving Tech and OSU out in the cold).
by BuddyColtrane on Jun 16, 2010 2:04 PM EDT up reply actions
Texas Politics partially plays into this
It’s rumored that essentially most legislators didn’t want to be associated with the split between TAMU and UT. Additionally there was a hearing by the legislature’s Higher Education committee, “inviting” UT, TAMU, the who’s who of Texas schools and the presidents of the conferences involved who’s to say how that may have ended. I think all involved wrapped up very neatly what could have been a major mess and ended similarly without as much money. It is now up to the citizens of Texas to let their legislators know that they are okay with splitting up the rivals.

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