Disclosure: I am a UT fan. 1998 was my freshman year at UT. We played UGA in Athens, but I didn't make it down for the game. We won that game. We won all our games that year.
So, the UT/UGA game in Knoxville in 1999 was my first ever UT/UGA game. Before I go any further, I should make two points:
1) I am one of the best hecklers I know. I love talking smack. I still love talking smack even though I am well beyond the age of it being considered condonable. So, you can imagine me at age 19.
2) Rightly or wrongly, I was absolutely and totally confident that UT would win this game. Georgia hadn't beaten UT since the Reagan administration, and I just considered UGA to be mediocre to UT's elite. And this actually wasn't unreasonable in 1999.
I talked so much smack before that game to UGA fans. I don't know why...maybe I was just in the mood. Of course, I would mention that they hadn't beaten us in their last nine tries. But I didn't find that to be totally effective in enraging the gentlemen clad in red pants.
What really really really got under their skin is when I started going into my "Herschel" routine. I didn't even need to be clever about it. Just yelling "HERSCHEL" in a particular mocking tone was just as effective as asking a UGA fan "is Herschel coming?" or sarcastically telling them that the UT defense was really concerned about this Herschel kid.
The implication in this mean-spirited heckling that I participated in was that the UGA fans were still living in the past and clinging on to memories of Herschel Walker. It might not work as well today. But in 1999...good lord I made some UGA fans very very angry. Some of my best heckling ever. And, at the time, DEFINITELY the most effective way of taunting a UGA fan.