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Why Georgia Should Stop Spending So Much on Basketball and Invest in the Diamond Dogs

Over the last few days, I’ve been watching bits and pieces of the College World Series---at least, those parts of the College World Series that have not interfered with my wife’s ability to watch "So You Think You Can Dance"---while lamenting the fact that the Diamond Dogs are watching it on television, just like I am.

I keep thinking about how much fun last year’s run to the College World Series finals was. I keep telling my wife, sincerely, "I want to take Thomas out to Omaha one of these years." My 30th birthday had come and gone before I ever set foot in a state that didn’t have a star on the Confederate battle flag, so, when I say, "I want to visit Nebraska," that’s really saying something.

Here’s the thing, though: I have never once said, "I want to take Thomas to a postseason college basketball game."

I have nothing against basketball. It’s a fine game. Those who love it have legitimate reasons for appreciating it. Unlike baseball and football (which owe much to cricket and rugby, respectively), basketball is wholly, uniquely, indigenously American to a degree no other sport can claim. Basketball is exciting, fast-paced, and defined by dazzling feats of athleticism.

And, honestly, I just don’t care.

Once again, that is no insult to basketball or to those who enjoy it. I appreciate and respect the coverage given to basketball by MaconDawg and Paul Westerdawg. When it comes to college sports not played on a gridiron, however, I vastly prefer the one that takes place on a diamond to the one that occurs on the hardwood.

I get that there are valid financial reasons for emphasizing men’s basketball over baseball at the intercollegiate level. For fiscal year 2009, in which David Perno’s team vastly outperformed Dennis Felton’s, men’s basketball generated $750,000 in ticket revenue, while baseball produced a paltry $175,000. (By comparison, gymnastics generated $275,000 in ticket sales.)

Even as a function of costs, basketball was the better buy. In fiscal year 2009, basketball generated $3,262,333 in expenses, as compared to $1,067,243 for baseball. The Diamond Dogs cost just under a third as much money but produced just under a fourth as much return in the form of ticket sales. For all the griping about attendance at Stegeman Coliseum, more cash is being generated by folks who buy tickets to see the Hoop Dogs.

Then again, Foley Field is the second-smallest baseball stadium in the Southeastern Conference and the facility saw its share of sellouts in 2009. Now that David Perno is getting the Diamond Dogs into the postseason even in odd-numbered seasons, it is time to expand the seating capacity of the home of last year’s national runners-up in baseball. Let us not forget that the phrase "if you build it, they will come" did not enter the American lexicon as part of a plan to build a basketball arena.

So, while we’re busy overhauling the Coliseum as part of the master plan---no, not a "master plan" in the ex-post-facto-defense-of-Lane-Kiffin sense; there really is a master plan!---and swinging for the fences in an effort to make a big splash in basketball, I find my mind routinely turning back to the question, "Why are we slighting baseball?"

Basketball generates revenue, so it cannot be overlooked entirely, but it rarely generates interest, except in brief unsustainable bursts utterly lacking in staying power. We basically didn’t spend a dime on the Coliseum between 1965 and 1995, but what has the attention (relatively) lavished on basketball since then gotten us? Georgia has made fewer Final Four appearances in the last fourteen years than in the fourteen years before that; in the interim, what has our basketball program been other than a steppingstone for a coach on the rise, the final stop on the disgraceful downward road of a coach deservedly in decline, and a laughingstock broken up by the occasional fluke run?

Baseball is the University of Georgia’s oldest varsity sport. For those of us who put football first (read: all of us in Bulldog Nation), baseball is not just the foundation for our alma mater’s athletics program, but also the fountainhead: Steadman Vincent Sanford was attending a baseball game between Georgia and the Gordon Institute in the spring of 1910 when he saw in the visitors’ dugout a quality coach and a promising high school athlete.

The coach was Alex Cunningham. The player was Bob McWhorter. The following fall, both were in Athens on a full-time basis. Coach Cunningham led the Georgia football team to its first sustained success. McWhorter became the Red and Black’s first football all-American and later became the namesake of the athletic dorm.

Last year’s historic television contract between the Southeastern Conference and the Worldwide Leader included league baseball games among the 5,500 S.E.C. sporting events to be broadcast over a fifteen-year period. With attendance rising, interest peaking, and exposure increasing, it is past time for us to remember the national pastime.

Give basketball only what it needs to generate the revenue required of it without causing the overall athletics program any embarrassment greater than losing at a sport that never has been more than intermittently a priority in its best days. Baseball has a longer history, a much more storied tradition, a vastly superior record of recent success, and---let us be honest here---a significantly greater likelihood of future accomplishment than basketball. Omaha is by far the more realistic aspiration and money spent in pursuit of annual excursions there represents the better investment.

Go ‘Dawgs!

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What's LSU's secret?

They’ve managed to be a perennial football and baseball powerhouse, while still managing to field a respectable basketball team. Perhaps greater study of their model is warranted. (I don’t know what “their model” is, but one does not stumble into sustained success in the SEC on the gridiron or the baseball diamond.)

by vineyarddawg on Jun 24, 2009 9:08 AM EDT reply actions   0 recs

The model is we don't have another powerhouse in-state school like a GA Tech.

GA Tech had a pretty good baseball team this year. Just think if UGA had a few of those players on their team. LSU get’s all of the in-state baseball talent, and like football, and basketball there is a lot of it.

LSU baseball wasn’t the monster it was now before Skip and before the Championships. Championships bring tradition, tradition brings the fans. UGA appears to be on the right track, but you’ve gotta break through and win the whole damn thing first.

by LSU Jonno on Jun 25, 2009 11:29 AM EDT up reply actions   0 recs

Query (of the tangential sort)

“a state that didn’t have a star on the Confederate battle flag”

There were two more stars than Confederate states. It’s my understanding that Kentucky and Missouri had stars “reserved” for them (but that went unclaimed, of course). Assuming your understanding is the same as mine, and mindful of your having defined your travels in terms of Confederate stars and not Confederate states, I’m led to ask if you ever went as far west as Missouri, or if a Bluegrass State adventure alone is what prompted you to specify stars?

Just curious. Carry on.

by NCT on Jun 24, 2009 9:29 AM EDT reply actions   0 recs

Fair question

In 1997, two friends of mine from college got married in St. Louis, where the bride was from originally, and I was a groomsman. I also took a church trip to Kentucky when I was in high school.

In short, that was astutely deduced, NCT; your surmise is correct that I had visited what were not Confederate states but were states represented by stars on the flag.

For the record, my first trip anywhere that could in no sense be qualified as a Southern or border state was to Montana in 2000 or thereabouts. We changed planes in Salt Lake City and flew into Missoula (David Lynch’s hometown) before making our way to Big Fork.

Go 'Dawgs!

by T Kyle King on Jun 24, 2009 9:59 AM EDT up reply actions   0 recs

But the REAL question is...

When you went to Montana did you ask anyone there who the head football coach was at the University of Georgia?

by LSU Jonno on Jun 25, 2009 11:26 AM EDT up reply actions   0 recs

Yes, there are Dawgs in Montana

When I was a kid, my father took our family to a Dude Ranch in Big Sky, Montana- riding horses, canoes, kayaks, or any kind of outdoor activities you can think of. Its basically like summer camp for adults. Anyway, there were two girls there who were our camp counselors. We talked Georgia football half the time we were there.

The Bulldawg Nation is everywhere!

by cousinwalter on Jun 27, 2009 10:42 AM EDT up reply actions   0 recs

This is why I care...

Anytime we get a chance to stick it to one of our rivals, no matter the sport, makes me happier than a moth in a fabric store. I want us to invest in basketball.

Who among us could not radiate when we beat UK in Rupp Arena on Senior Day? (Although Kentucky fans might argue that was a good thing because it was the proverbial final nail in Billie Gillespie’s coffin; and I contend it’s just a matter of time before Calipari lands UK into deep ’N-See-Double-A-Doo-Doo).

Kyle, I felt the same way you did when I was but a young Dawg back in the early 80’s. But the Dominique years and our Final Four run in ’83 showed me the light. With all the money coming our way, surely football, basketball and baseball can and will prosper.

"Beer is living proof that God loves us and wants us to be happy."
-Ben Franklin

by DavetheDawg on Jun 24, 2009 10:56 AM EDT reply actions   0 recs

Hmm...

I think I’d take this post as evidence SEC fans are clearly insane. Of course, I’m a Syracuse fan, so basketball and lacrosse are all I’ve got. :)

by drothgery on Jun 24, 2009 1:04 PM EDT reply actions   0 recs

Completely disagree

Winning at collegiate sports is not about making money (wink) but bringing honor and glory to our institution. And throwing the existence of said honor and glory in the faces of those not as fortunate. College basketball, is simply a more prestigious athletic endeavor than all the others, save football. Which is why we must strive to excel. Money and the gain on ticket sales should have relatively little to do with it, if any.

by REAtty on Jun 24, 2009 5:20 PM EDT reply actions   0 recs

I partially agree...

…we need to give more support (i.e., money) to baseball. The number of sellouts we had this season justify an expansion to bring us more in line with our peers in the SEC stadium-wise. I will give Damon credit for going out and adjusting the bat deal, and take that as a good sign for the future. While I don’t think he necessarily cares near as much about baseball or football, I think he realizes that baseball is a much different animal than any of our olympic sports as it relates to the fanbase, so he’s acting accordingly.

I don’t think that’s any reason to abandon basketball, though. We have more money than we know what to do with right now. If we started spending the minimum on basketball, what are we going to do with that money? Put it in CDs? Install gold toilets in Butts-Mehre?

We’ve got plenty of opportunity to be successful in basketball regardless of our history. The fans will support the sport in droves when we’re winning, just as we saw in Harrick’s last couple of years. One need only look at our two biggest rivals for hope; we have many of the same tools at our disposal as Florida and have nearly an identical history that they did pre-Kruger. Additionally, if Georgia f-ing Tech can play for a national title, there’s absolutely no reason that the Unviersity of Georgia can’t.

Are we going to be Kentucky? Of course not. But at least we shouldn’t be the equivalent of Vanderbilt in football.

by FisheriesDawg on Jun 25, 2009 11:19 AM EDT reply actions   0 recs

edit

fourth sentence should read:

“While I don’t think he necessarily cares near as much about baseball as he does basketball or football…”

by FisheriesDawg on Jun 25, 2009 11:21 AM EDT up reply actions   0 recs

If I had my way, we'd build

A $40 million ball park at the corner of Broad and Thomas St.

But I’ve asked someone that would most certainly know. They said it wouldn’t fit there. The current location just isn’t very expandable to any significant degree. They can go expand down the sidelines and make some noise with the right and left field stands. But getting it to 6k will really be a stretch.

The reality is the schools that have significant stadiums in the SEC don’t have a MLB team in state. So I don’t think demand exists for a 6k facility right now. And that would still keep us outside the Top 6 in the league in terms of capacity.

But I digress. I’ll just say this without getting into it too much. It’s not an either or thing. We can make lipstick and extra seat style improvements without impacting hoops. And I think you’ll see some improvements sooner rather than later.

PWD

by Paulwesterdawg on Jun 25, 2009 8:46 PM EDT reply actions   0 recs

Holy cow

Baseball downtown would be awesome.

by NCT on Jun 26, 2009 8:51 PM EDT up reply actions   0 recs

Baseball Facilities needed....

1. Larger designated Student Section. This year the alumni snatched up the tickets so fast the students didn’t have much selection to choose from. Not saying they should give more existing seats to students as much as I"m saying expand down the sidelines or create significant new bleachers seats for students.

2. More / better batting cages
3. Expansion of Seats down the sidelines
4. Conversion of bleachers to chairbacks
5. Move scoreboard to Left Center. Add large Grandstand seating area in Right Field. Kudzu Hill is a joke now anyway.

by Paulwesterdawg on Jun 25, 2009 8:52 PM EDT reply actions   0 recs

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