. . . is like Georgia Tech’s band playing the “when you say ‘Budweiser’ you’ve said it all” jingle.

If you’ve been doing something since the ‘20s, fine—-locking arms and swaying while singing “We Are the Boys” is a cool tradition, and Mr. Two Bits has a certain charm—-but, when you’re still trotting out stuff from the ‘70s in the 21st century, it’s time to come up with some new lines.

It’s why I was ready to dump “Krypton Fanfare” when “Crank Dat” came along.

It was bad enough a year ago listening to him call the Sugar Bowl and referring to the Georgia Bulldogs as the Florida Gators, but this year’s broadcast was beyond the pale.

O.K., we get it. Tim Tebow is a good kid and a fine Christian young man. This is to his immense credit, I applaud him for it, and y’all have every right to be proud of him, both on and off the field.

But all that business about how, if you spend five minutes with Tebow, your life will be better was off the charts. When Tebow chomped the guy—-which is clear-cut taunting, and rightly drew a 15-yard penalty for unsportsmanlike conduct—-Brennaman said that probably was the first thing Tebow had done wrong in his entire life. Obviously, that is preposterous.

So, no, it’s not desperate digging, not by a long shot. It’s quite reasonably getting sick and tired of hearing the ludicrous pumping up of this guy as something, quite literally, superhuman. The suggestion that he’s from Krypton is quite ludicrous enough, but, when he does something that violates the rules and is penalized for it, suggesting that the misconduct represented the first wrongful act in a previously sinless life is simply stupid . . . and Tebow would recognize it (correctly) as blasphemous.

He’s a great player and a fine human being, but, for crying out loud, celebrating him even in the midst of doing something wrong—-particularly after the level of crap we caught, from the news media and from the Gator Nation (up to and including Urban Meyer), for a celebration in our own end zone at a neutral site (which got out of hand, for which we were penalized twice, for which our head coach has apologized repeatedly, and for which the Gators got their revenge with all their fourth-quarter antics in Jacksonville, from the time outs to the fake kneel-down)—-is beyond ridiculous, and, even if you view the world through Gator-colored glasses, you know darned good and well that’s true.

Let’s focus on actually winning before anything else. Many a sure-fire pick-six was dropped by a defensive back who was already thinking about his end zone dance. Let’s not put the cart before the horse.

Funny.