A few years back, Donald Trump sued Mukesh Shretta, the owner of an Atlanta strip bar called the Club Taj Mahal. Trump's rationale was that folks might think the "gentlemen's club" was in some way affiliated with his New Jersey casino, the Trump Taj Mahal, which it was not.
What most neutral observers found ironic about Trump's presumptuousness, of course, was the fact that both the casino owner and the club owner had borrowed the nomenclature from the Indian mausoleum built between 1632 and 1648.
MGoBlog's Brian used to market a shirt emblazoned: "Notre Dame: Returning to Glory Since 1993." Folks with a sense of humor found the slogan hilarious. Other folks thought otherwise.
As Brian put it:
As several of Brian's readers cogently observed, there is a bit of a Donald Trump problem here.
Intellectual property law is not among my areas of practice, but I have a tough time taking this spurious claim to "an exclusive trademark" on the name "Notre Dame" seriously. Until 12th-century French churches begin getting cease and desist letters, as well, Brian ought to be able to sell his T-shirts without being harassed by a bunch of stodgy curmudgeons who could use a sense of humor.